Saturday, February 12, 2005

 

CONTENT, CONTENT, AND MORE CONTENT KEY TO TRAFFIC STRATEGY

You may have encountered the article "26 Steps to 15k a Day" (previously titled "Successful Site in 12 Months with Google Alone") while looking for an overview of developing a high-traffic web site.

If you haven't read it before, I would certainly recommend it:

26 Steps to 15k a Day

Although one can take issue with bits and pieces of the article, it does provide a great overall perspective on developing sites. It also underlines a message I feel is essential to would-be internet successes: You need content and a lot of it!

Brett Tabke recommends having at least 100 pages of "real content" prepared prior to launching a site.

He observes that text content should outweigh html content.

Hammering the point home, he states over and over again the need to add new content as regularly as possible. Timely, quality content is at the core of his strategy for success.

Often you will see experts encourage the regular use of high-quality fresh content, but I think this article does a great job of taking that somewhat vague directive and explaining exactly what it requires.

If you are looking for serious traffic, be prepared to add fresh content on a daily basis.
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